I always thought of automated outreach as downright insulting, bad, and useless. 

I and our team send customized pitches via HARO (Help a reporter out) which I talk in S01E06 and S01E07 of this podcast. 

And our results speak for themselves:  just got cited on HBR (Harvard Business Review)!> 

Even when we did guest post outreach, we always did our best to personalize our pitches. 

But recently I had a bit of a change of heart regarding automated outreach that many SEOs do in order to earn backlinks. 

Don't get me wrong. 

I still (and always will) absolutely detest all those annoying email pitches which are: 

• badly researched


• copy and paste 


• colder than a "banker's heart" and a "brass toilet seat in the Yukon"

Example: I mean I got one asking me to write about them in my Forbes column, and they were a startup that has had made some kind of special socks.

SOCKS! 

You must have received at least some of those pitches from salespersons, SEOs, and PR 'professionals.

But, I now realize, there's a better way. 

I share what can help you earn links at scale, without annoying your recipients.  



Results Earned



We've used this same technique in quite a simple and basic manner to see results like:

• Earn backlinks from sites with DR (Domain Rating) of 40 to 70+. 


• Moving our Google SERPs ranking for a keyword (600 searches/month) from position ~80 to position ~30 


• Improving rankings of other keywords (100-300 searches/month) and get them to page 2 and 3
  
  

Tools Used

• Ahrefs


• Hunter.io


• MailShake


• G Suite

Check out the episode to know more.



SHOW NOTES & MORE DETAILS AT https://www.syedirfanajmal.com/podcast/

Related Resources: 

• This is How You Pitch - Ed Ziton [Book]


• My Mention in HBR (Harvard Business Review)


• [Our Case Study Published in SEMrush]: How We Got a Client to $200K Monthly Revenue Through Guest Posting


• Key Email Outreach Mistakes


• S01E06: Haro Outreach [Basic]


• S01E07: Haro Outreach [Advance]